Saturday, May 30, 2009
"Which One are You?" campaign launch signs up over 75 mentors in 2 hours

Just to give you an idea of how great the bbbs "which one are you" launch event went yesterday I've attached a link to the WPIX site that shows Cynthia Graham of Big Brothers Big Sisters Ulster County featured on the morning news show. It was a crazy but amazing day. Started out with pouring rain, driving into a roadblock in Harlem because of polic activity, getting a ticket on 42nd street and getting the Action Hero box up to the tv studio with seconds to spare.

After the live morning show the sun came out and we signed up over 75 applicants to become BIGS within 2 hours. Cablevision shot the entire event, did interviews and more. We had food, music, guys in the boxes and it was a fantastic success. More photos to come later.
http://weblogs.wpix.com/news/local/morningnews/blogs/2009/05/friday_forecaster_cynthia_grah.html

Thank you to Morton's the Steakhouse, Cablevision, and the Marriott for all your help and support. Also thank you all our volunteers.

Friday, May 22, 2009
Thriving in Trying Times
Effective communications for nonprofit organizations is about much more than just the written word. It involves gaining a true, and deep understanding of people and their passions. It requires careful attention to detail, exceptional writing skills, and a professional approach that uplifts everyone involved. Raymond Rigolioso's recent article of May 16th, 2009 (included here with his permission) displays the deep insight he brings to a sensitive topic we are all experiencing.

You may have noticed that Perspectives has been quiet for several months. The economy, no doubt, has played a major factor. If the Titanic striking the iceberg, the winter and spring saw the ship's demise.

It's hard to gain perspective when your vessel is going down.

And yet, whereas the economic pain is undeniable, not all is doom and gloom. In fact, most Americans of working age remain gainfully employed. Even with an unemployment rate inching toward 9 percent, there's still an enormous amount of economic activity taking place.

Most of us, except for the elderly who lived through the Great Depression, have never experienced such a precipitous and profound economic decline. It is causing a great deal of desperation.

People who remain employed face increasing stress as they are forced to do more with less. And people who are looking for work, or who own businesses and are seeking customers or clients, increasingly find their efforts thwarted.

For most adults in the United States, we take for granted that, if we apply ourselves with diligence, we will and should secure work, clients, or customers within what we consider a reasonable timeframe. If we do not, we assume we have made some misstep, and we take it as a personal failing. This belief is so deeply ingrained in our American psyche that we may not even recognize its presence.

It might be time to temper this self-reliant streak in our outlook. In some instances, it might be causing more suffering than good at this moment.

I've seen the scenario played out many times lately: diligent people with a strong work ethic look for work or business, spend untold hours, and use every tool within their disposal. Their efforts are barely successful, even futile. The result is anger, frustration, depression, anxiety, feeling isolated, and worrying about the future. Their actions and approach seem completely reasonable and responsible, but their expectations are based on a reality that seemed certain—even a given—just a year ago.

In this economy, the rules have changed—at least for the moment. There are forces at work that are much larger than any one of us, and we need to adjust our expectations about what we can individually control. Easy money, easy credit, abundant work, and instant career gratification are less universal at this moment.

This doesn't mean that we should give up looking for work, abandon our responsibilities, or give up on our dreams. But if we are to survive and thrive in these trying times, we must strike a new, more nuanced view of what we can accomplish in a stalled economic climate. It might mean adjusting our expectations of income temporarily. It might mean changing careers. It might mean, on the positive side, exploring dreams that we deferred when we were much busier.

In fact, a downturn can be an extremely fertile time for innovation and creativity. Business and political leaders are taking risks that they never would have considered a year ago, because they have been forced to do so. Entrepreneurs are launching new businesses. They are finding new ways to cater to people's changing needs, values, and tastes. In chaos, there is opportunity.

Consider the following if you are unemployed or underemployed:

- Know that you are not alone! There are many more people in your circumstance than you might realize.

- Discover what the downturn is calling you to do. Take a new direction for your career, or simply do the thing you always wanted to do. You have more time now, so dust off that deferred dream! What do you have to lose?

- Create a plan for yourself that balances your need to find work, customers, or clients, with your need to grow, learn, and discover. Find ways to enjoy this lull in commerce.

- Explore industries or areas of the economy that are doing well. How can you position yourself to get into the action?

- Understand that boom-time expectations lead to frustration right now. Accept what you cannot change. Change what you can. And re-examine what the difference is.

- Surround yourself with people who will support you in remaining positive rather than drawing you into fear about the future.

- Take the long view, knowing that all downturns end. Create a vision for yourself of the position you want to be in when the economy picks up.

- Whatever you choose, define for yourself what it means to thrive in these trying times and to take action to make it happen.



Raymond Rigoglioso is a seasoned communications professional with more than 17 years of experience. He has written or edited nearly every type of material that a nonprofit organization produces. He has a gift for “getting” the mission and voice of an organization and conveying it in compelling, persuasive publicity and fundraising publications.
www.rayriggs.net


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